Demo Tour - Adpressi in detail

What are scroll ads?

The advertising space on mobile pages or apps is quite limited compared to the desktop version of the page or app due to the smaller display of the device. If you want to display a viewable ad, you either take up the largest part of the screen or you overlap the complete screen (interstitial). Both solutions are quite invasive and have a negative impact on the usability of the page or app. This is where the scroll ads come into play. The functionality is quite straightforward: for an uninterrupted reading flow, the user scrolls the page from the bottom to the top. In the bottom part of the screen, a "scroll ad" will appear, ideally placed on an image (in-image ad). As soon as the image reaches the lower third or half of the screen, the ad disappears with an effect (flip, zoom, swipe, disappear) and the original content is uncovered. Consequently, there is an uninterrupted reading flow and the ad is not perceived as invasive.

The benefits of scroll ads

• High viewability of more than 90%: native content is unveiled automatically without any interaction from the user. 
• Scroll ads are displays on images and by diappearing, there is no misalignment of text passages unlike with "in-read ads" and the flow of reading remains uninterrupted. 
• The usability of the website or app is uninterrupted (unlike closing interstitials) and you can still use the complete viewable area for displaying your content. 
• You can tell a story with images and text with scroll ads, just like with TV spots and videos. 
• Scroll ads have a dynamic effect and are more creative. You do not need an animation in the banner itself. 

Better targeting with scroll ads

Adpressi can analyze the visual and semantic content of a website or app. Just like native advertising, scroll ads are integrated into the context of the website and, thus, are accepted by the users without annoyance. Obviously, the user is interested in the website content. Without spying on cookies or using other profiling methods, we are identifying the "real time interest" of a user. Hence, the targeting of the ads is highly efficient, anonymously and legally sound.